A few years ago, a donor asked Ellen Foell, International Program Specialist for Heartbeat International, for the metrics of an international pregnancy center affiliate in Israel. This sparked a conversation with the pregnancy center, Be'ad Chaim, about what donors look for before giving to an organization. After sharing some tools with their National Director, Sandy Shoshani, she thoughtfully put together this video.

Donors Like Metrics

According to a study by Stanford Philanthropy and Civil Society, while observing donor behavior they learned that 70% of donors "tend to research their gifts." This finding is important to remember when considering what data to track based on what matters most to donors. 

As you see from the video, tracking key data can be painless and seamless. As a pregnancy center, essential items that donors will look for include:

1. The number of women who call your center that want an abortion.

2. The number of women who call your center considering an abortion.

3. The number of women who call your center who just want help, and are not abortion-minded.

Click here for a template you can use to help you get started! If you find it easier to track online, make a copy of this Google template and use it for your center's calls. (Important: Make a copy of this Google form BEFORE using it.)

by Andrea Trudden
Director of Communications & Marketing, Heartbeat International

There is no I in team, but there is me.

This is a silly take on a saying that we have all heard since little league. However, it is an important part of team leadership training. Hear me out.

When you invest in yourself to become a better leader, you need to take that “me” approach because you’re diving into the core of who you are and how you lead. You discover new ways to become a better leader.

And when you become a better leader, everybody around you benefits.

If you have attended the Leadership Track of our Pregnancy Help Institute, you know the importance of investing in yourself to directly impact the lives of those you interact with daily. Understanding how to truly hear people and how to effectively communicate helps alleviate many potential misunderstandings. It also allows you to intentionally connect with people and pour into their lives.

From our home to the office, our spouses, children, and colleagues all receive the nurturing care that true leadership training provides.

As a team here at Heartbeat, we recently completed the Whole Intentional Leader Development (WiLD) program, an online set of tools that “builds self-awareness, connects the dots between who you are, why you are, and what you do, and scaffolds the transformational conversations necessary to prepare you for the road ahead as a leader and as someone called to make a difference in the lives of others. that is available to both individuals and teams.”

While on my own, this would have impacted my specific leadership style – going through the program together allowed us to share this experience and grow as a team.

We are blessed to have a strong leadership team here at Heartbeat. We are a mixture of introverts and extroverts, men and women, millennials and baby boomers. Utilizing our (in some cases, very different) strengths for Heartbeat, allows us to lead it effectively. A good team utilizes the strength of each individual within it.

I will admit, I enjoy learning. If you look at my bookshelf, there are several books on leadership and parenting. Coincidentally there are a lot of the same lessons within each. However, to be honest, I was hesitant to walk through a leadership program as a team as it would require a certain degree of vulnerability.

Throughout our time together, there were a few weeks when we were asked tough questions. Well, I thought they were tough questions.

Many of my colleagues answered these very easily and seemed to know the exact answers. Questions that I struggled deeply with, they were laughing about and offering answers at will!

These moments were a bit intimidating. They were also moments of growth.  

Because of the trust I have with my team, I admitted when I struggled. This opened the door to some amazing conversations that both helped me grow personally, but also enlightened others to the fact that a few of us, in fact, were on a different experience level, and perhaps we needed to focus a bit on certain leadership areas.

Walking through the WiLD program together was a good reminder that depending on our age, experience, and/or personality styles, we are all unique individuals utilizing our individual strengths to achieve a common purpose.

We do not lead at Heartbeat with an iron fist. We work together as an effective team with an open-door policy. Walking through a leadership training together reinforced the importance of transparency.

By trusting one another and walking through this activity alongside one another, we were able to lift each other up, strategize to overcome obstacles, and plan effectively for the future.

This is not a first for Heartbeat, nor is it a last. We believe in investing in ourselves to grow as individuals because we know that when we as leaders of the pregnancy help movement take time to nurture those around us, we inspire! And when we inspire others, we change the world!

Heartbeat has an exclusive offer for U.S. affiliates in good standing. Heartbeat International is partnering with WiLD Leaders to provide this professional training for pregnancy help leaders to advance their leadership skills. Working with WiLD Leaders, Heartbeat-affiliated Executive Directors, Presidents and CEOs can delve deep to grow as individuals and lead intentionally. Learn more.

Heartbeat knows that the job of a Development Director is never done. That's why we have a number of opportunities for training and ongoing support built just to help you build relationships and raise funds for your organization.

Development Director resources from Heartbeat International:

• Pregnancy Help Institute - Development Track
• Banquet Planning from Scratch: Recipe for Success
• Firm Foundations
• Advancement Trends in the Life Community (monthly newsletter, including a thank you note to use for your supporters)

“And it came about that as I was on my way, approaching Damascus about noontime, a very bright light suddenly flashed from heaven all around me.” Acts 22:6

Servants of Excellence

As we know, the Bible is full of stories. The Old Testament tell us story after story of everything from the first sin, to the rise of Israel, to heroics and failures of people like Samson, David, Solomon, Ruth and so many more.

The New Testament tells us the story of Jesus, including the stories he told. And, we also see stories of those who followed Jesus . . . and the stories they told.

Do we see a pattern here? Sharing our faith almost always begins with stories. And there is no greater example of this than Paul.

Yes, the Paul, the great theologian who gave us so many New Testament letters. The Paul who gave us everything from the great doctrinal book of Romans to the love chapter in I Corinthians 13. That Paul.

His faith began with a story. One place he tells his story is in Acts 22. Defending his work before the Jewish council, Paul launches his story by recounting his advancement in Judaism. He mentions (v. 3) his education under the great Gamaliel, and his zealousness in persecuting that ragtag bunch of heretics known as The Way (v. 4).

But, Paul’s story shifts on the road to Damascus, where he met the man he was persecuting. Jesus. Paul tells of a bright light, of being blinded and falling to the ground. And, he tells of a life-changing conversation with a man he thought to be dead, which turned him from persecutor to a promoter of this new faith.

Reading Luke’s account of Paul telling his story, we see his listeners throwing fits of anger. This says much more about Paul’s listeners than his story. Because as we know, Paul told his story to people everywhere, launching churches all over the known world.

The point? While Paul’s story is more dramatic than most, all of us have a story.

We sometimes get caught up in trying to know exactly how to best share the hope within us. We search Bible verses, learn techniques and avail ourselves of trainings. None of this is wrong, but often our best approach is the simplest: Tell our story.

Just like with Paul, our story is our own. Someone could argue with Paul, but they could never take his story away. More important? Paul’s story—like ours—allows us to be transparent, which always draws in listeners.

The next time someone—whether inside our ministry’s doors or in our neighborhood—wonders why we believe what we do, perhaps it is time to do what Paul did so well: Let’s tell our story.

Our story may be a conversion story, like Paul’s. Or, it may be a story of a time when we clearly saw God’s hand in our lives. If our listener is open, our story may invite a transparent conversation—a conversation which opens the door for our listener to begin, or extend, their own story of faith.

The good news? If we have faith, we have a story. And it is often our story which may inspire the stories of others.

by Kirk Walden, Advancement Specialist

Servants of Excellence

“Now there was a certain man at Caesarea named Cornelius, a centurion of what was called the Italian cohort, a devout man, and one who feared God with all his household, and gave many alms to the Jewish people, and prayed to God continually.” Acts 10:1-2

There are times in our when we see God working elsewhere, but for whatever reason He doesn’t seem active in our own life. Others appear to be in the middle of God’s work and us? We’re watching, wondering why we don’t seem to be included.

Whenever we find ourselves thinking, “God doesn’t notice me,” let’s remember Cornelius in the Book of Acts.

We know Cornelius’ story, but have we looked closely? Cornelius was a Gentile (non-Jew), an Italian centurion—a soldier. Even though he had no connections to the Jewish nation, he gave financially to the Jewish people, and in this narrative, Luke also points out he “feared God with all his household . . . and prayed to God continually.”

Yet, even as God worked among the Jews and we see God sending his messiah, Cornelius was not part of anything. He kept praying. Kept teaching his family about God. Kept giving. But day after day, nothing. We don’t see the Jewish people welcoming him as one of their own. Cornelius was on the outside looking in.

Though he wasn’t seeing tangible results from his prayers, Cornelius—out there on his own regarding faith—stayed committed. Still, we can forgive Cornelius if he ever thought, What about me, God?

Then one day Cornelius received a visit from an angel, who told him his prayers had not been wasted at all. “Your prayers and alms have ascended as a memorial before God,” the angel told him. The angel then asked our friend Cornelius to send men out to find Simon Peter, and, smart man that he was, Cornelius obeyed.

We know the rest of the story. Peter went to Cornelius’ home, where a mighty move of God brought the Good News to the Gentiles for the first time. Cornelius—the man who stayed committed even when he could see no real results—was likely the first Gentile in the history of planet Earth to be able to call himself “Christian.”

What about us? Whenever we feel as if we’re on the outside looking in, let’s stay committed. Let’s keep praying. Let’s keep looking for God to make His move. Though we may not see the results today, the fruit of our devotion may be closer than we think.

by Kirk Walden, Advancement Specialist

Servants of Faith

But they themselves were filled with rage, and discussed together what they might do to Jesus—Luke 6:11

We know wherever Jesus went, many loved him and followed. But some—almost always the cultural and religious leaders—despised him no matter what he did.

In the verse above, the scribes and Pharisees in the synagogue were filled with rage because Jesus did the unthinkable, healing a man’s withered hand . . . on the Sabbath. How dare Jesus do such a thing? Couldn’t he have waited until Sunday?

No, Jesus could not wait. He had a point to make. Over the years, those in charge of all things religious had been adding to the law of God, creating extra rules regarding what it meant to “keep the Sabbath holy.” These rules were relatively easy for those in authority to keep; they didn’t have to worry much about tending flocks, finding food and getting oxen out of ditches.

But for those under their religious authority, keeping all the man-made Sabbath rules was an incredible burden.

Jesus then, asked a question when he saw the man with the withered hand. “Is it lawful on the Sabbath to do good, or to do harm, to save a life, or to destroy it?”

Like every one of Jesus’ questions, this was a good one. It boxed the religious leaders in a corner, pointing out the hypocrisy of their thinking.

Therefore, they were “filled with rage.” To Jesus, it was not surprising to see leaders of his own culture angry with him. He appealed to normal people, and this was too much for them to stomach.

Today, it’s no different. In our culture the “leaders” are those who preach to us about what we must think and how we must behave. They are in Hollywood, the media, and some are in the political realm. They tell us we are to bow down to gods like “choice” and “tolerance.”

Over time, these leaders created their own commandments; commandments which seek to impede—or even stop us from reaching those who need all of us in the pregnancy help community. According to these commandments, we are to cease talking about faith. And, we must desist from speaking honestly about the wonder of human life.

As those who serve in the pregnancy help community, we understand the opposition Jesus faced. Like him, we ask ourselves, “Is it lawful in our society to do good? To save a life?”

Our answer is always “Yes.” Because just like Jesus, we realize there is never a wrong time and never a wrong situation . . . to do good.

by Kirk Walden, Advancement Specialist

by Jor-El Godsey, President of Heartbeat International

There are very few instances where the label for clothing “one size fits all” is really true. This is because both “size” and “fit” can vary widely amongst the “all!”

The same is true for organizations populated by people serving communities that have diversity within but are also different from other communities. An organization is best when it is more like an organism—able to adapt in such a way as to leverage its greatest strengths in the best way to meet the mission amidst the unique needs of those it serves.

Pregnancy help can take many forms, or methods—from one-time visits to extended care to full-on housing—all for our life-affirming mission. Similarly, at the heart of Heartbeat International is our mission to advance pregnancy help. Sometimes, that’s been a hand-in-hand effort actively consulting a steering committee through key milestones toward a fully functioning service location. Many other times, that journey has been guided only through various written materials serving as building blocks toward that same end.

The idea of Built by Design, a manual released in 2017, was to put those two concepts together into a multi-layered resource able to go far beyond the physical limitations of Heartbeat team members.

At Heartbeat International, our approach to pregnancy help is intentionally grassroots. Heartbeat was called into existence by local pregnancy centers and medical clinics when it formed in 1971. Today, maternity homes, medical clinics, adoption agencies, and pregnancy resource centers are responding to local needs. What works in New York, New York, won't be the same as what works in Inskip, California—and it's more than just a difference between urban and rural—it's the local culture, the political climate, the fundraising sources.

Those kinds of differences affect everything in a local organization from a name for your center that will communicate a safe place for clients (as well as a worthwhile investment for donors) to the way you recruit volunteers. An organization can sometimes find a way to partner with schools teaching sexual integrity and build a positive reputation with students who may need them in the future. Or an organization might be called to locate next door to an abortion clinic where a woman will see the pregnancy center in her scariest moments and walk a few more steps to a safer place.

Whatever a pregnancy help organization might be called to do locally, Heartbeat is ready to help. That's why our resources, conferences, and training draw from an experienced and varied team. And when a Heartbeat team member can't be there every step of the way for a new organization, the resources we've developed can.

In that way, Built by Design, a start-from-scratch guide to starting a pregnancy help organization, seeks to fulfill the key elements of Habakkuk 2:2 (NASB), “Then the LORD answered me and said, 'Record the vision and inscribe it on tablets, That the one who reads it may run.'” The vision for Heartbeat is to see more pregnancy help organizations and locations reach more of those in need. We “inscribed” that vision in the form of the various elements and how-to’s in order that those who read it, may run with their own vision of pregnancy help in their community!

This guide doesn’t so much condense the wisdom of all the other Heartbeat resources, as much as it connects them together to serve those with a vision for life-affirming work in a God-honoring way. That's why, in addition to making it available alone, Built by Design is the key part of our Pregnancy Help Starter Kit, which includes written resources on everything from volunteer training to fundraising, strong leadership to legal considerations. 

The Psalmist (95:1, NASB) describes himself as a “pen in the hand of a ready writer.” Our prayer for this field guide is that it would be found by "ready writers" being used by God to create new opportunities to bring life-affirming ministry to life.

Because one size does not fit all. YOUR community needs YOU, and Heartbeat is here to help.

Next: Hear how our differences make a good "Potato Salad!"

At the end of Pregnancy Help Institute, we invite our attendees to write a letter to the Board of a pregnancy center who might be trying to decide whether to send staff for training or not. Every year, we are inspired by their reactions to working with other like-minded individuals as they sharpen their skills to continue serving on the front lines of pregnancy help. Here's what a few of our 2017 Pregnancy Help Institute graduates had to say.

Dear Board Member,

If you are looking for one single thing that you can do to grow the ministry that you are a part of, please consider sending your director to Pregnancy Help Institute. I know when the budget is tight it is hard to spend money and allow your director to be out of the office. But it is worth every penny. Equipping your director to do his/her job better is a huge part of Pregnancy Help Institute, but the encouragement they will find there, you cannot put a price tag on.

Sincerely,
2017 Pregnancy Help Institute Graduate
New Director Track

Dear Board Member,

If you are considering sending your medical staff for ultrasound training at Pregnancy Help Institute, please do it! It will equip your staff to not only learn/be able to perform basic ultrasound exams, but to give that mother a chance to view LIFE! Not only will they learn the skill of ultrasound, but they will also be encouraged spiritually to effectively help a mother see her unborn. Your staff will leave blessed when they go in, and blessed when they leave (Deuteronomy 28:6).

Sincerely,
2017 Pregnancy Help Institute Graduate
Ultrasound Training Track

Dear Board Member,

What I have discovered is how important it is to take some time away to refresh and rediscover our purpose and energize our soul for the work we do. Being a part of the Pregnancy Help Institute training in development has helped me not only affirm much of what I have been focused on, but also to discover new ways to take our ministry to the next level. Development involves everyone on the team, and I have taken away so many ideas that I can present to our team to help us be the best we can be.

This week, I have been challenged, affirmed, and inspired to take what we do for God to the next level. I can take my skill set and use it for so much good. I have met amazing people who I will keep in touch with and bounce new ideas off of. It is so important to value the resources we have through Heartbeat International and to allow your team to participate so that they are more equipped to serve women and their families and affect generations to come and most importantly, be able to put on the armor of God to do the work we have been called to do. It’s an investment for God.

Sincerely,
2017 Pregnancy Help Institute Graduate
Development Track

Dear Board Member,

The investment for the heartbeat International training is not only faith-filled, but full of amazing information that can and will be incorporated into our plans for the home. I firmly believe this is something new members, as we add them to our team, need to attend. Not only has it been an amazing and information-filled week, but it has renewed my fire and excitement for our ministry.

Thank you,
2017 Pregnancy Help Institute Graduate
Leadership Track

Servants of Excellence

“For his disciples had gone away into the city to buy food.” John 4:8

We all know the story of the woman at the well in Samaria; Jesus approached a woman, asking her for water. A conversation develops, Jesus reveals to her that he is the messiah and soon, she is telling all who will hear, “Come, see a man who told me all the things that I have done; this is not the Christ, is it?”

Later in the narrative we read (Jn. 4:39), “And from that city many of the Samaritans believed in him because of the word of the woman . . .”

But before this fascinating interaction with the woman at the well took place, something quite mundane is described. The disciples had to go buy food.

Interesting, isn’t it? Elsewhere in the gospels, Jesus solves the food issue with miracles. But not this time. The disciples were sent out . . . to the “grocery store” of the day.

When the disciples were gone (Jn. 4:8), Jesus was alone—and thirsty. Without a group around him, Jesus could connect directly and uniquely with just one person; the woman at the well. Could you imagine the many conversations which might have taken place had Jesus and twelve disciples asked this woman for water?

Seeing thirteen men, would this woman have been so willing to ask Jesus probing questions? Would she have been as honest and transparent?

I’m guessing here, but if the disciples had been on the scene, maybe this story would not be in our Bible today. It’s not that the disciples would have done anything “wrong;” it’s just that the heartfelt interaction we see in this story is not nearly as likely in a group setting.

Yet on this occasion the disciples were elsewhere. Certainly, the disciples were vital to advancing the message Jesus taught. And we will see in the Book of Acts that these same men (absent Judas) learned from Jesus and spread his message like wildfire. Just not at the well.

Our role in this faith is not always to be out front. Sometimes, we go buy the food so another can take the lead.

In the story of the woman at the well, we see that through a one-on-one interaction, many came to believe in the message Jesus brought. This is an amazing and memorable moment, and should be.

But let’s not forget the disciples. The moment would come when they would “turn the world upside down” with the same message. But before this could take place, they had to go buy food. They had to do the mundane. They had to get out of the way.

The disciples only got a sentence in the Bible for their trip to find food. But what they did was important as well. They paved the way for a powerful message that day; a message that would change the course of history not only for the Samaritan woman, but for those in her city and the millions upon millions who learn from this same story even today.

Sometimes, we do the mundane. That’s important, too.