by Jor-El Godsey, Vice President
Probably the most common question asked when center leaders get together is, âHow many unique clients do you see?â
Presumably, the higher the client number, the better the outreach. And it seems to follow, the better the outreach, the better the outcomes. But does this really reveal the whole picture? The answer in a word... hardly.
Yes, more client numbers generally suggests there are actually more âoutcomes.â But does it naturally follow that those outcomes are âbetterâ?
The answer to this question requires a deeper look, beyond focusing on total client numbers, and more closely evaluating the outcomes they represent. We have to ask, âWhat outcomes are we representing?â
Do we count a last known intention after one visit the same as that of a client weâve seen several times throughout her pregnancy?
How do we qualify discussions relative to spiritual interactions? As faith-motivated ministries, we recognize the context of a life-and-death decision is every bit as spiritual as specifically choosing to follow Christ. Do we count both as equal in light of our mission?
Forty-plus years into the pregnancy help ministry, we all stand on the backs of entrepreneurs who blazed the trail before us. Those courageous folksâsome of whom are still very active in our ministry todayâtackled challenges like getting real-time pregnancy test results (before the easy tests were available) and getting listed in the Yellow Pages.
These pioneers learned to successfully draw someone who was not looking for their services (even though they desperately needed it), and that entrepreneurial spirit is alive and well in our movement, as we push into the new electronic marketing frontiers and mobile device client intake.
With that, we must continually make room for the intrapreneurs among usâthose who may not push the envelope per se, but who work to maximize their ministryâs effectiveness. Intrapreneurs spend time on process, protocol and efficiency (not to be confused with effectiveness).
These in turn help serve better outcomes as well as more outcomes. Pushing into new territory is important, but not to the exclusion of developing the territory we are already in. Thankfully, God provides those with temperaments fit for the task.
Take up the task of becoming a pregnancy help movement Intrapreneur today. You can begin by taking one more look at how you evaluate your outcomes.
Just like any other everyday hero, the quartet of life-savers honored as Servant Leaders at the 2013 Heartbeat International Annual Conference quietly go about their business with no expectation of being celebrated this side of heaven.
It came as no surprise, then, when the first winnerâBecky Coggin Hydeâstood speechless, even flabbergasted, as Heartbeat President Dr. Peggy Hartshorn, PhD, announced the Arlington (TX) Pregnancy Centers director as the first of four recipients for Heartbeatâs most prestigious award.
Becky was joined by Beverly Kline, Ann Carruth, and Amy Jones, while Mary K. Tiller was tabbed as the inaugural âHeart of the Future Awardâ honoree for emerging leaders in the pregnancy help movement.
A native of Memphis, Tenn., Becky became Director of Arlington Pregnancy Centers in 1987, and has served in that capacity ever since. In her 26 years, Becky has expanded the centerânow called Arlington/Mansfield Pregnancy Centersâto four locations, along with a resale store that funds much of the ministry.
âBeckyâs leadership skills are excellent,â one of her co-workers said. âWhen the Lord lays something on her heart and there is unanimous agreement with the Board, she moves expediently. She waits on the Lord, and she doesnât move until she is sure He is in the midst of whatever project presents itself.â
Another of the award winners laboring in Texas, Beverly Kline, founded Living Alternatives in 1982 and still serves as executive director for the ministry that has served women and families with everything from pregnancy tests and living accommodations to life-skills training and adoption services in its 31-year history.
Originally based in Beverlyâs one-bedroom apartment in Tyler, Texas, Living Alternatives now includes a pregnancy resource center, a resale ministry for teen foster girls (âKeeps Boutiqueâ), a maternity home, and an adoption agency.
The third Texan recognized as a Heartbeat Servant Leader at her home-state Conference was Dallas-based Council for Life Founder Emeritus Ann Carruth.
One of 11 original founders of what was then known as Pregnancy Resource Council in 2001, Ms. Carruthâs vision to support a local pregnancy center began with a single banquet called âCelebrities Celebrating Life,â and has since raised $3.3 million.
Council for Life, who has partnered financially with Heartbeat, began a national affiliate program in 2011, encouraging other major pro-life donors in U.S. cities to unite for the cause of Life.
Amy Jones currently serves as Director of Servants for Life, an international ministry based out of Raleigh, North Carolina, which offers mentoring, coaching, counseling, and training to ministry leaders and boards. She began her life in ministry as a high schooler serving with Youth for Christ, and spent 22 years leading Christian Life Home, a housing ministry for young, pregnant girls.
She currently serves on the Board of Directors for the Carolina Pregnancy Care Fellowship and as a consultant with Heartbeat International.
The founder and executive director for Expectant Heart Pregnancy Resource Center in Longview, Texas, Mary K. Tiller was given the first Heart of the Future award for younger leaders stepping into key roles in local pregnancy help organizations across the globe.
Mary K., who holds a masterâs degree in Human Services, Marriage and Family from Liberty University, founded Expectant Heart in 2011, and the center began serving clients in November of 2012.
âMary K. represents what a next-generation leader should be,â Heartbeat Director of Ministry Services Betty McDowell, LAS, said. âWe have witnessed firsthand that she is a servant leader and a learner, and because of that, it has been our delight to work with her.â
To view all Heartbeat Servant Leader award recipients, click here.
âA servant leader is one who has a servantâs heart and mind, a servantâs values and attitudes, but a leaderâs skill, a leaderâs vision and ingenuity, and a leaderâs creativity. A leader in its simplest definition has two primary ingredients. He is (1) influencing people (2) in a certain direction. That direction may be positive or negative.â
-Tim Hansel
|
About the Award Servant Leaders Awards are given to recognize special people who have given of themselves sacrificially in the service of Life, as both servants of others and leaders in their own right. The first awards were given to individuals and couples who were some of the âgiantsâ in the first 25 years of Heartbeatâs history, when we were called AAI. Since we began awarding this honor in 1996, this list has grown to over 60 life-affirming individuals and couples, foot soldiers just like you, who have lovingly answered the call to hold each life precious. |
1996 | Esther Applegate | 2005 | Kelle Berry |
1996 | Alice and Dr. Frank Brown | 2005 | Vicky Botsford |
1996 | Dr. John Hillabrand, MD | 2005 | Susan Brown |
1996 | Alice Krycinski | 2005 | Father Frank Pavone |
1996 | Lore Maier | 2006 | Russ Amerling |
1996 | Anne and Jimmy Pierson | 2006 | Linda Augsperger |
1996 | Ursula and Ed Slaggert | 2006 | Beth Diemert |
1996 | Sister Paula Vandegaer | 2007 | Anne Foster |
1997 | Carol Aronis | 2007 | Sam and Gloria Lee |
1996 | Margaret Lee | 2007 | Dinah Monahan |
1998 | Rev. John Ensor | 2008 | Dr. Alveda King |
1998 | Dr. Pam Smith | 2008 | Pat Layton |
1999 | Molly Kelly | 2008 | Edward and Barbara Mwansa |
1999 | Pat Lassen | 2008 | Julie Parton, PhD |
1999 | Imre Teglasy | 2009 | Pauline and George Economen |
2000 | Jim Manning | 2009 | John Tabor |
2000 | Juergen Severloh | 2009 | Janet Trenda |
2000 | Julie Wilson | 2009 | Dr. Levon Yuille |
2000 | Curt Young | 2010 | Marianne Casagranda |
2001 | Sheila Boyle | 2010 | Sandy Epperson |
2001 | Kurt Dillinger | 2010 | Jorge Serrano |
2001 | Rev. Johnny and Pat Hunter | 2010 | Charles and Barbara Thomas |
2001 | Bethany Woodcock | 2011 | Lola French |
2002 | Dr. Elaine Eng | 2011 | Patricia Lindley |
2002 | Olusegun Famure | 2011 | Elaine Ham |
2002 | Tom Glessner, JD | 2011 | Cindi Boston |
2002 | Mike Hartshorn, JD | 2012 | George and Louise Eusterman |
2003 | Rev. David Bentley | 2012 | Jeannette Kuipoff |
2003 | Dr. Eric Keroack, MD | 2012 | Pat Sween |
2003 | Mary Suarez-Hamm | 2012 | Lily Perez |
2003 | Dr. John C. Wilke, MD | 2013 | Ann Carruth |
2004 | Kurt Entsminger, MD | 2013 | Becky Coggin Hyde |
2004 | Vivian Koob | 2013 | Beverly Kline |
2004 | Gail Schriener | 2013 | Amy Jones |
by Jor-El Godsey, Vice President
Before you break out the mission statement, ministry tag-line or branded sound-bite, letâs look past todayâs punditsâ and consultantsâ definition of success.
Letâs see what the âOwnerâs Manualâ has to say about success. After all, if we are a Christian ministry, or simply Christians ministering, we should understand what the Bible has to say about success.
The New International Version has only a couple dozen occurrences of the word âsuccessâ (a few dozen more if we add âsuccessor,â âsuccessive,â etc.), and all of them are in the Old Testament.
When success is the subject of the verse, we see two distinct patterns. First, success is something that comes from the Lord, like Nehemiah 2:20: âI answered them by saying, âThe God of heaven will give us success...ââ Second, success is a reward for partnering/cooperating with the Lord, like we find in 2 Chronicles 26:5b: âAs long as [King Uzziah] sought the LORD, God gave him success.â
Notice also that success noted in the examples above can be both corporate (âgive usâ) and individual (âgave himâ). And again, success is noted as a gift from the Lord.
Although the New Testament has no direct references to âsuccess,â there are two themes that seem to indicate success among believers. These two, like the Old Testament references, are indicative of working and receiving from God.
1. Faithfulness. In 1 Corinthians 4:2, the Apostle Paul explains, âNow it is required that those who have been given a trust must prove faithful.â Our Lord asks us to be full of faith, particularly faith He will accomplish what He desires, both in and through us.
2. Fruitfulness. In the Gospel of John (15:8), Jesus states, âThis is to my Fatherâs glory, that you bear much fruit, showing yourselves to be my disciples.â Fruit, ostensibly good fruit, is also an indicator of our relationship to God and our faith in Him. We were created for good works (Ephesians 2:8-10) that bring glory to Him and advance His kingdom (in our hearts and elsewhere).
So, in our work today, success is more than any âoutcomeâ (that word only shows up once... in The Message) related to our mission. Positive outcomes are excellent and to be celebrated as one measure of success. But as both ministers and ministries, our success must include faithfulness to the missionâeven in the face of oppositionâand fruitfulness where we count the victories of those who embrace life, and life everlasting.
As you take stock of the year just past, look back a little further. Rick Warren says we âoverestimate what we can accomplish in a day, and yet underestimate what we can do in a decade.â
Look back over the last decade (or more) as a minister and a ministry, and celebrate the success of faithfulness and fruitfulness.
by Ellen Foell, Heartbeat International Legal Counsel
Your vision statement can, and should, serve as a north star, a guide to your center for all decisions and activities.
You should be able to communicate your organizationâs raison d'ĂȘtre (reason for existence) to the most uninitiated passerby simply by quoting your vision statement.
To quote Heartbeat Internationalâs GOVERN Well: Your Personal Board Member Manual:
The board should be committed to a vision that can be described as âwhat the world/our community will look likeâ when our mission is accomplished, when our overall goal is reached. (Section II, G-1)
Although crafting the vision statement can seem like a daunting task, it doesnât need to be. A board seeking to craft a vision statement, or retool an existing statement, may want to consider the following suggestions:
1. Describe the organizationâs purpose. The purpose should be described in one or two reader-friendly, jargon-free sentences. People outside your organization should be able to understand and appreciate your purpose by simply reading your vision statement.
2. Describe the population the organization will serve. For example, most pregnancy help centers serve women and children. However, some centersâ scope of service also includes everyone affected by unplanned pregnancies. In describing the targeted population, be brief, but comprehensive.
Example: âA community where true reproductive health care, based on the dignity of the person made in the image of God, and Godâs plan for our sexuality, transcends death centered health care for women and their families.â
3. Describe the activities in which the organization will participate. Keep this description simple and short. You donât need to list every service your center offers. A board should try to write this part of the vision statement in two sentences or less.
Example: âA community where every child has a chance to be born healthy and to be placed in the arms of a mother and father equipped in every way to provide a Christian home.â
4. Outline the organization's values. This part of the statement outlines the values that led to the centerâs formation and the values partners, board, employees, and volunteers will exhibit while working towards the organizationâs goals. Words like âtrue,â âdignity of the person,â and âimage of Godâ all convey that the sanctity of life is a core value at the following center.
Example: âA community where true reproductive health care, based on the dignity of the person made in the image of God, and Godâs plan for our sexuality, transcends death centered health care for women and their families.â
5. Describe what the organization wishes to accomplish. Answer the question, âWhat success looks like? In looking at the housing ministryâs statement we used above, itâs clear that, for this ministry, every child will be born healthy and placed in a Christian home:
Example: âA community where every child has a chance to be born healthy and to be placed in the arms of a mother and father equipped in every way to provide a Christian home.â
An organizationâs vision statement speaks volumes about the board, the staff, and those associated with the organization. A good vision statement also pulls in those who previously had no connection with you.
Is it time to take a fresh look at your vision statement?
by Andrea Trudden, Director of Communications & Marketing
Being a full-time working parent of toddlers does not leave a lot of downtime.
At work, I have my task list that I check through each day. At home, I have my domestic duties that I enjoy. On the weekends, we have parties, church activities, and visitations. So, when I have a few moments to myself, I find I sometimes feel bored.
I literally don't know what to do with no obligations. (Hence this article I'm writing while waiting for my flight to take off.)
I believe I have become so accustomed to having obligations that I truly have not thought of downtime.
This has forced me to acknowledge that my husband and I have fallen into exactly what our priest warned against in premarital counselingâwe are living for our family and not for ourselves.
It's very hard to not live for our family, however, because we both love them so much!
Recently, we were able to take a date night, before coming home and sorting through our bookshelves to clear space in our guestroom, of course. It was so nice to know that we can still just talk about nonsensical things and laugh at each otherâs jokes.
Don't get me wrong, we talk every day. But we usually tend to talk about the cute thing one of our kids said, or our conversation revolves around planning for our next event.
This made me revisit Ephesians 5:15-17
""Be very careful, then, how you liveânot as unwise but as wise, making the most of every opportunity..."
Although I interpreted this initially as, âDo as much as you can,â Iâm coming to find that, sometimes what I actually need is an hour to shop, play a game, or just talk.
Sometimes, itâs more âproductiveâ for my soul to stop trying to be so⊠well, productive.
I encourage you to take some time and do something for you. Maybe itâs walking, reading, or praying... just make sure itâs something you want to do, and something you can do without interruption.
Okay, back to work.
Jor-El Godsey, Vice President
When you take into account all those who have been wounded by this âchoiceâ, it becomes even harder to find something positiveâlet alone to allow ourselves to think weâre winning.
But, before we throw our hands up and walk away, letâs consider two things that can give us at least a hint that, yes, we are winning.
First, the nearly 1,400 Heartbeat affiliates worldwide directly serve 1,000,000 moms, dads and babies every year. Thatâs direct service, not estimated impact. Think about it: If the pregnancy help community threw in the towel, countless additional lives would be added to the toll of dead and wounded on account of abortion.
Second, and more importantly, such discussions draw us to envision a time when no abortions are happening. We long for that day. We pray for that eventuality to come about. We hope to see the realization of that dream.
Many pro-lifers give their time and attention to achieve that BIG victory over abortion, by utilizing the political and legislative resources available to us. This is a necessary and worthy goal. But, until that happens, we canâand mustâwin ONE victory.
That ONE victory involves the mom and baby we will see today, in our centers, in our maternity homes. Thatâs what we do: We win one victory, one heart, one life at a time.
So take heart. We win every day we step into someoneâs life and prevent the tragedy, the loss, and the violence of abortion they are otherwise headed for.
by Jor-El Godsey, Heartbeat International Vice President
âLetâs get the volunteers to do it. That will save a bundle!â
Volunteers are often seen as a supply of labor for almost any task or for the implementation of an action item. Leaders - board members and directors alike - often assume that volunteers are the least expensive option available. Think again.
Many moons ago, our pregnancy help center utilized a team of volunteers to accomplish the bulk mailing of our newsletters and appeals. Trays of printed material and envelopes along with stickers and labels were distributed. Presto, some two weeks later the mailing had been delivered.
Upon closer inspection, we realized that, in addition to the volunteer time, two staff members had spent ten work hours (a total of twenty staff hours) each mailing cycle to coordinate the assembly, distribution, and postal paperwork for this process. A local mailing service (also known as a fulfillment house) that had more sophisticated equipment could lower the postal rate and turn the same task around in three working days as opposed to two weeks. Cost comparisons revealed that, for just a few dollars more, we could improve our process, tighten our turn around, and release several volunteers to more personally rewarding tasks.
All leaders recognize the scarcity of resources to accomplish the mission and achieve the vision. The good leader continually evaluates how to allocate the limited resources available for maximum return on the investment for the ministry and those involved.
Adapted from DIRECT Wellâą, Heartbeat Internationalâs manual for directors.
From On the LeaderBoard | Volume 2, Issue 2
by Betty McDowell, Heartbeat International Director of Ministry Services
As a social worker in the mental health field, I was trained to assess a patientâs level of alertness and orientation by asking them four questions: (1) Who are you? (2) Where are you? (3) What is the date and time? (4) What just happened to you?
This simple exercise helped determine the next steps in diagnosing the patient and constructing a treatment plan. But I have since discovered the value of asking the same four questions to those serving in ministry when I try to help them diagnose a problem and move forward in a clear direction.
How would you answer these four questions?
I have found that spending a little time at the end of each day to review my answers to these four questions has been a great habit. You too may find this practice valuable in becoming alert and oriented x4.
Also check out the link to "The Daily Examen" by St. Ignatius:
http://www.ignatianspirituality.com/ignatian-prayer/the-examen/how-can-i-pray/
by Rindy Brooks, Heartbeats of Licking County, Newark, Ohio
Our staff retreat in late July focused around 2 Timothy 4:1 â 8 and the need to fulfill our ministry. It is the last recorded letter of Paul as he knew his time of departure was near and he needed to share certain things with Timothy as he passed the torch of ministry.
The study was so timely and personal for us. We had just lost the âPaulâ of our pregnancy center. A special lady named Merridy Hoover. She is the reason I and so many are here at Heartbeats of Licking County today. She rescued the center from demise in 1989 and built a solid foundation of faith that we firmly stand on today. Her vision and servant leadership even serves you in Heartbeat affiliates around the world every day.
The prototype for the manual âTalking About Abortionâ was written by her â she called it the â10-Point Health and Safety Check Listâ. She tested it, we trained and used it in our center and found out this âwomen-centeredâ approach worked to engage abortion-minded women on the phone to help and care for them. So she called Heartbeat's president, Peggy Hartshorn, and told her this method was working and that it needed to be published by Heartbeat International and distributed.
It was published and still is distributed by Heartbeat. Option Line actually uses this format 24/7 to reach women in crisis. The list of impactful projects Merridy shepherded could continue, but more insightful is to share how she lived up to the end to encourage us to carry on the torch of ministry.
A greeting card came to the center a week after her funeral. It was from her.
We tearfully opened it together at the retreat and what we received from her was our charge. A miracle to us from God, it was the perfect object lesson to illustrate these verses. Merridy âOur Paulâ had retired 12 years prior but her prayers and encouragement were steadfast, especially to me, her âTimothyâ. I have ably served 12 years as Executive Director and yet for the first time, I felt strangely on my own. And now, in her own hand, written 2 months prior to her passing she says to me, to the staff, and now to you in ministry every day:
âTo my beloved sisters and brothers in Christ, His work in you is so beautiful- keep shining with the light of His presence! Keep shining. I am so proud of you all. Godâs hand is on your ministry and service to Him.
Love and Blessings, Merridy.â
So let us remember to encourage and teach those âTimothysâ in our midst. To clearly charge them and remind them of the suffering and sacrifice in serving Jesus and yet the gladness and joy found in fulfilling our work received from the Lord. I want to be able to pass the torch of ministry and say as in 2 Tim 4:7, âI have fought the good fight, I have finished the race, I have kept the faith. Until then, we must carry our torches high and keep shining.
(Staff Retreat material part of Beth Mooreâs 3-part DVD series with listening guide âFulfill Your Ministry!â available from Living Proof Ministries)