2023 Client Marketing

The best advertising is part of a cohesive marketing plan. But, how do you know what to do and what will actually work? Based on your persona and brand, set up a budget. Then with a market analysis, select advertising opportunities that fit your budget and your goals. You will learn what should go into a market analysis, how to evaluate opportunities that exist, and how to properly measure the advertising you put in place. If you have ever asked why it works for some and not others or have been confused about how to measure results, this is a piece of the puzzle you won’t want to miss. Presented by Liliana Grace and Bryan Gonzalez

Does the community love you? Will they fight for you? Learn strategies and hear from others who have learned how to engage their community in a valuable way. Grass roots marketing at its finest! The best part? This puzzle piece is a low-cost and censorship-free way to support your marketing efforts. Presented by Lauren Bell and Liliana Grace

There is a 3-legged stool imperative within your digital footprint. It involves
your organic ranking inside search engines, your social conversation, and the front door of your client experience (also known as your website.) In this session, we will explore how all three work together in your marketing strategy and how to properly evaluate the results of each. Grab the puzzle piece that connects why doing these properly is non-negotiable, an indirect part of your marketing, and an important utility. Presented by Liliana Grace, Brooklyn Tizzano, and Ray Brown

The best ROI for your marketing starts with a clearly defined target. In this interactive hands-on workshop, we will help you refine and/or define your target persona. Hear from other centers who have done this and see the results you can create. Collect the first piece of the puzzle to take back to your center and plug right in! Presented by Brooklyn Tizzano, Liliana Grace, and Beth Diemert.

Proper branding can take your center farther faster. This is one of the biggest pieces to the puzzle that all good strategists leverage. Learn all the elements that go into your brand, develop a brand guide, and review elements of good and bad design. Leave with another piece of the puzzle and a checklist of the basic elements needed for your brand guide. Presented by Lauren Bell, Liliana Grace, and Andrea Trudden