From social media posts to event literature, the messaging you use in your marketing is critical to empowering clients and gaining their trust. In this workshop, learn from a combination of data and case studies to create powerful and effective messaging for your organization. Presented By: Carmen Dahlberg
Answer the immediate client need for help (and decrease no-shows) with intentional pre-appointment relationships. Learn why, how, and best ways to build relationships even before clients arrive. Presented by Brandon Monahan
There is a 3-legged stool imperative within your digital footprint. It involves your organic ranking inside search engines, your social conversation, and the front door of your client experience (also known as your website.) In this session, we will explore how all three work together in your marketing strategy and how to properly evaluate the results of each. Grab the puzzle piece that connects why doing these properly is non-negotiable, an indirect part of your marketing, and an important utility. Presented by Liliana Grace, Brooklyn Tizzano, and Ray Brown
There are many marketing relationships to be had. The key to making them work starts with clearly defining the relationship and needs upfront. Full-service agency? Consultant? Coach? Media Buyer? Social Media Partner? Volunteer? Intern? Who and how does this come together? What do you want and what do you need in a partner solution? This may be the most important piece you can grab as we wrap up our completed puzzle. Presented by Liliana Grace and Jennifer Breymaier
Ultrasound Is operator dependent. This workshop will strengthen and reinforce visual definition of fetal and pelvic landmarks for the intermediate level nurse sonographer. Participants will learn landmarks, instrumentation, image optimization, transducer orientation and manipulation and structure characterization Do get lost when searching for the baby? Do you have difficulty centering your image on the monitor? Do you get lost in the vagina with transvaginal imaging? You will learn how to find the lie of the baby, the landmarks and manipulate the transducer to find whatever you are looking for. Presented by: Shari Richard
In this session, we’ll explore how to communicate with the public using the press. Discussed will tactics for developing relationships with the press, and the different types of communiqués organizations like yours release. We’ll also examine a case study for the impact pro-active press relations can have. Presented by Dena Espenscheid
Experiencing success through social media is a marathon, not a sprint. In this session, you'll join Extend Social Media Specialist, Brooklyn Warren, as we look at how to set your organization up for success on social media through in-depth profiles, creating engaging content, utilizing Instagram's features, creating ads, and many more tips, tricks, and shortcuts for social media success! Presented By: Brooklyn Warren
Our marketing workshop was created to encourage the audience to invest in their brand. Through helpful advice we hope this presentation gives everyone actionable tools they can implement immediately to improve their brand presence and marketing efforts.
The goal of this workshop is to learn how to use FREE tools to increase your organization's online presence. This is for those beginning in social media marketing OR those looking to upgrade their current marketing to the next level! Presented by Miranda Boughman
In this workshop, participants will learn the ways that social media can benefit fundraising efforts, both to young Gen Z donors, and older supporters. We'll discuss the importance of donor development, and how the level of social media use for fundraising can aid or hurt that end goal. Presented by Crystal Hoag